An Introduction to SEO for Bloggers
If you’re a blogger, there are numerous techniques you can use to get your blog noticed online and one of these is through SEO (search engine optimisation). You may have heard this term before. I know that when I first heard it, I assumed it was something super technical that I wouldn’t understand. But the reality is, it’s simple!
Search engine optimisation is a marketing strategy that can catapult your blog straight onto that first page of Google. And it only takes a few minutes to learn the basics! So, I thought I would teach you all I know about SEO to help you optimise your blog for Google, attracting those extra readers, gaining links and growing the visibility of your blog! Whether you are just starting your blog (check out How to Start a Successful Blog) or you are a professional blogger, these tips will be helpful for you! Let’s get started.
How Does SEO Work?
So, you may be wondering how SEO works. The real purpose of SEO is to help people find your blog when they type a search into Google. There is no magic that happens behind the scenes, there is no need to learn coding or study SEO for years, it’s as simple as making the content on your blog match what users are searching online.
Let’s use an example throughout this article to help make the process clear. I write a knitting blog. I knit a variety of things, from blankets and scarves through to clothing items like sweaters and hats. As well as advertising these products for sale on my blog, I write content related to my passion for knitting. Before long, I have managed to bump my blog up to the first page of Google for all knitted-related enquiries. But how did I mange this?
Keyword Researched Content
The first thing to do well when it comes to SEO is to write content that is thoroughly keyword researched. What is a keyword? A keyword is a commonly searched term typed into Google’s search engine. For example, ‘How to knit’ might be a common keyword and, therefore, I would write an article instructing people how to knit. By embedding the keyword throughout my article, I have a far higher chance of ranking on the first page of Google. The reason for this is I am providing content that is useful for users and provides an answer to their search term. Furthermore, if there is little competition for my keyword search term, I have an even higher chance of ranking on the first page of Google.
How to Find the Right Keywords
So, how do you find the right keywords? The answer is simple; research. You can use tools such as the Keyword Research Tool on Google to thoroughly research the best search terms. Sure, it can take a little bit of time, but I promise you it will be worth it in the long run. When you research your keywords, there are some important things to look out for. You want to use keywords that:
- Have low competition
- Have a high search volume
- Are relevant to your blog and the content you produce.
Be sure to pick your keywords carefully, they will help you gain more readers to your blog by increasing your visibility online.
Now it’s Time to Write!
Every blogger’s favourite part (aside from the stunning photography, of course). Once you have chosen your keywords, it is time to start crafting your content. However, you can’t just write anything, you must craft your content around those carefully selected keywords. Be sure to make your content clear and concise. I would suggest breaking up your writing with clear headings and scattering images throughout to make it as engaging as possible.
Writing solely for the search engines is never a good idea as your content will become very boring and impersonal, driving you’re your readers away. It is far better to keep your writing interesting, and the best way to do this is by creating content you want to talk about. Your readers are clever, and they will be able to tell whether you’re interested in what you’re writing about. However, it is possible to write about things you love while also optimising your content using SEO techniques. It’s all about getting the balance right.
How to Perfect Your Blog Post
Once you have written your content, crafted catchy headlines and inserted images throughout, it’s time to perfect your blog post for SEO. If you’re working from WordPress – great! It’s one of the best sites available for bloggers and allows you so many opportunities for SEO optimisation. Here are the most important steps you need to take to ensure your blog is fully optimised for SEO:
- Meta tags: these offer users a short description of what your blog post is about, so write it well as it could influence whether or not they click on your post.
- Headings: The title of your blog should always be H1 and all following headings should be H2 to make everything stand out effectively.
- Complete your URL – a well-written URL always looks professional and helps your article rank.
- Add external links throughout your content: these are links within your article that link to other websites or blogs.
- Add internal links: these are links that link to other pages on your blog, increasing crawlability (the ease for a user to ‘crawl’ through the pages on your website).
- Add a call to action: this is a ‘contact me’ or ‘leave a comment’ call to action that encourages readers to get in touch.
If you include all the SEO tactics above into every article you post, you will see your rankings increase and maybe you’ll even see yourself on the first page of Google!
Leave a Comment Below
I hope you have found this article useful. I promise, optimizing your blog content using SEO tactics sounds a lot harder than it is. The above tips will help you gain visibility to your blog, increase your followers and rank your blog highly in Google search engines. All you need to do is get your blog noticed and one of the best ways you can do that is by signing up to gottagettablogger.com Sign up for free today! Alternatively, for more content like this, check out my article all about how to be a successful blogger.
Have you found the above tips useful? Do you have any questions? Leave a comment below, I would love to hear from you!